Consistency, growth, and excellence — three words that define the journey of every great coffee roaster. In this round table, leading European roasters come together to explore the key performance indicators (KPIs) that truly matter in coffee roasting.

From green coffee quality and roast profile precision to sensory results and customer experience, we’ll dive into how roasters can quantify craft, track progress, and sustain excellence while scaling their operations. Join us for an honest and inspiring discussion about the challenges of growth, the balance between intuition and data, and how to build systems that preserve the soul of specialty coffee while driving consistency and innovation.