Alejandro Ledesma, GoodNews
Alejandro Ledesma
General Manager
GoodNews

I am the General Manager at GoodNews, a coffee chain born in 2020 during the pandemic by transforming old newsstands into community gathering points.

We started by offering free coffee in exchange for good news, with the goal of reminding people that even in one of the hardest moments in history, good things were still happening.

Today, GoodNews has grown into a company with 38 coffee shops across Barcelona, Madrid, Paris, and Amsterdam, and is also present in over 150 offices.

Before joining GoodNews, I spent more than six years at DABA, the exclusive distributor of Nespresso in Spain, where I held roles in marketing, finance, B2B development, and commercial management, collaborating with hotel chains, restaurants, and large corporations.

Prior to that, I worked at Deloitte and BNP Paribas, focusing on auditing and financial analysis.

My Sessions
Specialty Coffee Shops: Models and Challenges
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Room KM14 - MyCoffeeTalks by MAV
Session topics
TLK